For a lot of sports fans, it’s been more than 12 months since their last outing for a live event.
While 2020 plunged the industry into a period of uncertainty regarding live sports and events, a new analysis from Oracle shows that fans are desperate to return to the electrical environment of in-person games.
Oracle’s new Back in the Arena: AU, UK and US Consumer Trends report explains how stadium and environmental operators can design optimal fan trips and technology to allow fans to enjoy game day in their own way can build. In this survey conducted by Untold Insights in January 2021, the U.S., U.O. And 3,000 buyers from Australia voted on his sentiment to return to the stadium this year.
Survey shows fans are able to cheer on their favorite groups once again, yet many have safety issues: 56% of respondents said social distancing measures should remain in place, while stadiums are at low capacity work on. This shift in shopper development presents the possibility for sporting activities groups and operators to rethink how they conduct fan travel in their stadiums.
“From weather-ticket holders to casual followers, shoppers are clamoring for the return of in-person opportunities, but like so many industries, sporting activities and leisure will not return to established order for some time, if ever. too,” says Simon de Montfort Walker, senior vice president and basic supervisor, Oracle Food & Beverage. “Operators have worked hard during the shutdown to create a better, safer experience that not only customers need but have come to trust. Technology will play a key role in the development of 360-degree fan expertise.”
Survey respondents highly agree that expectations are high after 12 months away from the thrill and atmosphere of individual sporting activities. In anticipation of those adjustments, business leaders need to know as part of the answer. Cloud-enabled point-of-sale technology is allowing stadium operators to develop their concession options to include contactless engagement through self-service kiosks, in-seat cellular ordering, and more.
These built-in experiences will not only be good for streamlining back-of-house operations, but there are also reports that fans are ready to pay further:
The survey also means that 360-degree fan expertise will last longer outside the world as buyers are more and more taken with “making a day of it.” To be sure, 59% of shoppers mentioned that customized gifts and promotions for nearby eateries/bars will affect their chances of exiting before or after the event.
“The 360-degree fan expertise begins before followers arrive and extends effectively to the back of the park,” says Joe Rembold, Technical Innovation at Delaware North Firms. “More than 30 main professional sports franchises rely on Delaware North to supply their followers with food and concessions at their residence and across the board. Build partnerships to leverage the technology all of our followers interact with Introducing more methods will enhance their expertise and create new sources of income.”
While it can’t be said exactly how the last 12 months will affect our business, learning the habits and developments of customers can give us an idea of where we’re headed. Discover the complete analysis report and uncover which growing tech developments can best impact fan retention, game-day gross sales, and more.